Our Story

We are on a mission

“… to do something meaningful and bring a fundamental change in lives of our smallholder farmers and customers at large”

Our Philosophy

We are building the smart digital ecosystem that connects farmers with all the participants in the value chain. To build a more sustainable and inclusive future for all.

Our Philosophy

Our Value

In seeking to empower consumers, we value excellence, trust, transparency, and teamwork.

Our Value

Meet our rock star team

Imran Haider

Imran Haider

Founder & CEO

Razi Hashmi Syed

Razi Hashmi Syed

Principal Advisor

Faan Basson

Faan Basson

Sales Manager Africa

Issac Mando

Issac Mando

Country Lead Zambia

Wentao Lin

Mhlangabezi Nombewu

Country Lead South Africa

Mhlangabezi Nombewu

Wentao Lin

Principle Developer

Rahul Satasiya

Rahul Satasiya

UI/UX Designer

Plamen Shkodrov

Plamen Shkodrov

Frontend Developer